After signing up a contract with this company, William was proposed to take up the Rick Ross stage name, which he did. As they started, the band intended to cooperate with the small label Suave House Records, yet they were soon noticed by the major recording house Slip N Side Records. In the early nineties, Roberts assembled the rap outfit Carol City Cartel.
The songs by its most prominent figures, such as Notorious B.I.G., and Tupac Shakur, could be heard all over the States and sure did reach the ears of the future rapper. As a teenager, he could not but get addicted to the hip-hop culture.
Rick Ross (born William Roberts) was born in Carol City, a very poor town in Florida.
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